Privacy Policy

The Effective Date of this Privacy Policy is February 10, 2010.

Pharmavite LLC, maker of Nature Made® and SOYJOY® thanks you for visiting our site. This Privacy Policy applies only to the naturalequol.com web site, which is owned or controlled by Pharmavite LLC ("Pharmavite," "we" or "us"), and other interactive features or downloads made available through the web site or that interact with the web site and include a link to this Privacy Policy (collectively, the "Site"). This Privacy Policy only covers information collected at the Site and does not cover any information collected at any other web site or offline by Pharmavite (unless specifically stated). This Privacy Policy explains Pharmavite's information collection practices at the Site, such as the types of information Pharmavite collects regarding visitors to the Site and how we may use that information. Please review this Privacy Policy carefully. In addition, please review the Site's Terms of Use, which governs your use of the Site.

THIS SITE IS INTENDED FOR USERS EIGHTEEN AND OLDER
This Site is a general audience web site but is not designed or intended to attract persons younger than the age of 18. Accordingly, we do not knowingly collect personal information from any person we know is younger than the age of 18 and we will delete any Personal Information collected that we later determine to be from a user younger than the age of 18. If you are under the age of 18, please do not use this Site. By using this Site, you acknowledge that you are 18 years or older.

INFORMATION YOU PROVIDE US
The Site may ask you to provide personally identifiable information, which is information that could be used to contact you or identify you personally, such as your name or e-mail address (“Personal Information”) and other information about you, such as demographic information (your age, gender, zip code or similar information) or certain information about your professional background, preferences and interests. The Site may collect Personal Information and other information about you at various places and forms on the Site, including registration forms, when you submit a question to us, or when you otherwise communicate or interact with us. If we combine demographic or similar information with the Personal Information we collect, we will treat it as Personal Information under this Privacy Policy.

The Site may use your Personal Information for any of the following reasons: (1) to provide you with information, promotional materials, and/or services, that you have requested or agreed to receive; (2) to process your registration with the Site, including verifying your e-mail address is active and valid; (3) to improve the Site or our services and for internal business purposes; (4) to contact you with regard to your use of the Site and, in our discretion, changes to the Site policies; and (5) for purposes disclosed at the time you provide your Personal Information.

Please note that information submitted to the Site via a "contact us” or other similar function may not receive a response. We will not use the information provide via these functions to contact you for marketing purposes unrelated to your request unless you agree otherwise.

Information We Collect As You Access And Use The Site In addition to any Personal Information or other information collected by the Site, we and our third party service providers may use a variety of technologies that automatically or passively collect certain web site usage information whenever you visit or interact with the Site ("Site Usage Information"). This Site Usage Information may include browser type, operating system, the page served, the time, and the preceding page view, among other information. We may use this Site Usage Information for a variety of purposes, including enhancing or otherwise improving the Site. In addition, your IP address or some other unique identifier for the particular device you use to access the Site, as applicable (any, a "Device Identifier") may be collected. A Device Identifier is a number that is automatically assigned to your computer, your mobile phone, or other device (any, a "Device") used to access the Site, and our computers identify your Device by its Device Identifier. Site Usage Information collected may be non-identifying or may be associated with you. If it is associated with you, it will be treated as Personal Information. The methods that may be used to collect Site Usage Information include the following:

Cookies. A cookie is a data file placed on a Device when it is used to visit the Site. Cookies may be used for many purposes, including, without limitation, tracking user preferences and web pages visited while using the Site. You may disable cookies using your browser's preferences, but some features of the Site may not function if you disable the cookies.

Web Beacons. Small graphic images or other web programming code called web beacons (also known as "1x1 GIFs" or "clear GIFs") may be included in our web pages and e-mail messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a web page or e-mail can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to the Site, to monitor how users navigate the Site, to count how many e-mails that were sent by the Site were actually opened or to count how many particular articles or links were actually viewed.

Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the Site, such as the links you click on. The code is temporarily downloaded onto your Device from our web server or a third party service provider, is active only while you are connected to the Site, and is deactivated or deleted thereafter.

HOW AND WHEN WE DISCLOSE INFORMATION TO THIRD PARTIES
The Site may share non-personally identifiable information, such as aggregated user statistics, with third parties. We do not share your Personal Information with third parties for those third parties' marketing purposes unless you consent to such sharing at the time you provide your Personal Information. We may share the information we have collected about you, including Personal Information, as disclosed at the time you provide your information, as described in this Privacy Policy and in the following circumstances.

Third Parties Providing Services on our Behalf. We may use third party vendors to perform certain services on behalf of the Site, such as providing consumer affairs services, tracking Site analytics, or performing other administrative services. We may provide these companies with access to user information, including Personal Information, to carry out the services they are performing for you or for Pharmavite.

Administrative and Legal Reasons. We may also transfer and disclose user information, including Personal Information, to third parties: (i) in the event we are required to respond to subpoenas or other legal process or if in our good faith opinion such disclosure is required by law; (ii) at the request of governmental authorities conducting an investigation; or (iii) to protect and/or defend the Site's Terms of Use or other policies applicable to the Site or to protect the personal safety, rights, property or security of Pharmavite or any individual. We may also use Device Identifiers, including IP addresses, to identify users, and may do so in cooperation with copyright owners, Internet service providers, wireless service providers or law enforcement agencies in our discretion. Such disclosures may be carried out without notice to you.

Business Transfers. Pharmavite may share Personal Information with its parent, subsidiaries and affiliates for internal reasons. Pharmavite also reserves the right to disclose and transfer all information related the Site, including Personal Information: (i) to a subsequent owner, co-owner or operator of the Site(s) or applicable database; or (ii) in connection with a corporate merger, consolidation, restructuring, the sale of substantially all of Pharmavite's stock and/or assets or other corporate change, including, without limitation, during the course of any due diligence process.

LINKS TO THIRD PARTY SITES
The Site may contain links to third party web sites that Pharmavite does not control and if you "click" on a link, the "click" may take you off the Site and onto a different web site. Pharmavite is not responsible for the privacy practices employed by any third party web site. This includes links from sponsors and partners that may reference the Site or the Site's logo as part of a co-branding agreement. These other web sites may set cookies to your browser, independently collect data or solicit Personal Information and may or may not have their own published privacy policies. Pharmavite encourages you to note when you leave our Site and to read the privacy statements of all third party web sites before submitting any Personal Information to those sites.

CHANGING YOUR INFORMATION, PREFERENCES AND SUBSCRIPTIONS
You are responsible for maintaining the accuracy of the information you submit to us, such as your contact information provided as part of registration. The Site may allow you to correct or update Personal Information you have provided through a registration form on the Site or otherwise. Pharmavite will make good faith efforts to make requested changes in our then active databases as soon as reasonably practicable. When you edit your Personal Information or change your preferences on the Site, information that you remove may persist internally for Pharmavite's administrative purposes. Also, please note that it is not always possible to completely remove or delete all of your information from our databases and that residual data may remain on backup media or for other reasons.

You may cancel or modify your subscriptions to e-mails you have elected to receive from the Site by following the instructions contained within an e-mail you receive from the Site. The Site may also allow you to update your preferences on an "account" or similar page of the Site. Please note that we reserve the right to send you certain communications relating to your account or use of the Site, such as administrative and services announcements and these transactional account messages may be unaffected if you choose to opt-out from marketing communications.

SECURITY
The Site takes commercially reasonable steps to help protect and secure Personal Information. However, no data transmission over the Internet, wireless transmission or electronic storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information we collect, and you use our Site and provide us with your information at your own risk.

CONSENT TO TRANSFER
We operate in the U.S. and our operation of the Site is governed by the laws of the U.S. Please be aware that any personal information you provide to us or we obtain as a result of your use of the Site will be processed and transferred to the U.S. and subject to U.S. law. By using and participating in the Site and/or providing us with your Personal Information, you consent to this collection, transfer, storage, and processing of personal information to and in the U.S.

PRIVACY POLICY CHANGES
This Privacy Policy may be revised periodically at any time without notice to you, and we will post any new or revised policies on this Site. Any changes will be effective immediately upon the posting of the revised Privacy Policy. We recommend that you carefully read our Privacy Policy whenever you visit our Site. Pharmavite will use your Personal Information in a manner that is consistent with the Privacy Policy in effect at the time you submitted the information, unless you consent to the new or revised Privacy Policy.